The cultural Studies.
Comparison of Hawthorne and his market with Chetan Bhagat and his market.
v Style of writing and Theme
Comparison of Hawthorne and his market with Chetan Bhagat and his market.
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Name:- Zankhana .M.Matholiya
Roll.No:-36
Paper No.-8-The cultural Studies.
Class :- M.A. Sem-2
Topic:- Comparison of Hawthorne and his market with Chetan Bhagat and his market.
Enrollment No:- 2069108420180036
College:- Smt.S.B.Gardi Department of English
Email ID :- zankhanamatholiya96@gmail.com
Submitted:-Department of
English M.K.University, Bhavnagar
v Introduction
·
Cultural
studies are very difficult to understand. It gives new vision of looking at the
literature. Sometime cultural studies concern not only the work that is
produced but also the means of production. It means cultural studies pay
attention on who the writer wrote the book, and how to publish it. And also the
author and publisher and how to marketing the book.
·
Marketing
helps the author for sealing the book. First of all the reader like to read
book which is not bulky, which is easily available in market, good content and
interesting writing. If writer would like to become very famous among the
people they must write a book which is qualified by above qualities. Many
writer face the same problem during the time of their book publishing.
·
Here we
like to talk about two writers they both are famous in their time, first one is
Hawthorne and another one is Chetan Bhagat, now a days he is very famous
novelist. His novels are very popular among the people. Both of them are face
the reader and become successful and famous also.
·
Now we talk
about Chetan Bhagat’s style of writing and style of marketing. Hawthorne’s
style of writing and thestyle of marketing. How they both do marketing of their
books.
v Style of writing and Theme
·
Hawthorne
was predominantly a short story writer in his early career. His four major
romances were written between 1850 and 1860:
® The Scarlet Letter (1850),
® The House of the Seven Gables (1851),
® The Blithedale Romance (1852)
® The Marble Faun (1860).
·
Hawthorne's
works belong to romanticism or, more specifically, dark romanticism, cautionary
tales that suggest that guilt, sin, and evil are the most inherent natural
qualities of humanity.
·
Many of his
tales and novels focus on a type of historical fiction, though Hawthorne's
depiction of the past is used only as a vehicle to express themes of ancestral
sin, guilt and retribution.
·
Chetan
Bhagat has always tried to touch upon something new in his writings. His
writing has always been close to reality. He has always expressed himself in a
way which is understood by all and every generation can connect itself to it.
His thoughts are worded in such a skillful way that they are understood by
readers instantly.
·
Chetan
Bhagat books have always presented a true picture of life in India. And, that
has been one of the major reasons, why his books have captured the minds of the
younger generation.
® Five Point Someone (2004)
® One Night @ the Call Center (2005)
® The 3 Mistakes of My Life (2008)
® 2 States (2009)
® Revolution 2020 (2011)
® Half Girlfriend (2014)
® One Indian Girl (2016)
v Hawthorne and His Market
·
Hawthorne
while living as a near reclus in his mother’s house he wrote “Young Goodman
Brown”. Though a graduate form Bowdoin College, he had as yet no income; he was
a young man longing for the way up and out. Hawthorne’s father had died, and
his mother had moved back in which her family, the Mannings, who seemed to have
taken supporting the penurious but determined writer in stride.
·
Hawthorn
handles the challenges of getting a work of fiction published?
We have two answer
1)- Hawthorne’s exploration of his own personal fears during
the middle third of the nineteenth century.
2)- The world of American publishing at the time. He was able
to translate his fear of failure and his own unconscious demons into a class
story of good and evil, of hypocrisy in society and in the church.
·
“Young
Goodman Brown” was his first publication, appearing in the New England Magazine
in 1835. Some indication of his early struggles with authorial identity can be
gleaned from his “Custom House” preface to The Scarlet Letter (1850) the first
and most successful of his four romances.
·
His Salem
ancestor William Hawthorn, who condemned Quaker women to death in the early
colonial days:“No aim, that I have ever cherished, would they recognize as
laudable; no success of mine-if my life, beyond its domestic scope, had ever
been brightened by success- would they deem otherwise than worthless, if not
positively disgraceful. ‘What was he?’ murmurs one gray shadow of my fore
fathers to the other. “A Writer of story books,what kind of business in life,
what mode of glorifying God, or being serviceable to mankind in his day and
generation, may that is? Why, the degenerate fellow might as well have been a
fiddler!”
·
Hawthorne
discusses the material conditions of this novel’s production, and problems of
the production of novel. For the twenty years, he wrote brief fictions and
short article and publish them anonymously in his home town newspaper in
1830.when he work as editor, a custom house clerk of the utopian colony at
Brook Farm in 1841, at that time hundred o his tales appeared in print form.
·
He stopped
his production of short stories and he turned to his remaining three longer
romances. He feel guilty about his early sketches, for as he wrote in his
preface to Mosses from an Old Manse (1854). Hawthorne’s social milieu when he
composed “young Goodman Brown” and his evolving identity as a teller of tales
are addressed in the story.
·
In addition
to entertaining self-doubt and guilt at his chosen profession, Hawthorn found
the publication market difficult. Because there were no international
copyrights, publisher in America would pirate works by British writers and sell
them cheaply, which made it hard for America would pirate works by British
writers and sell them cheaply, which made it hard for American writers to
compete.
·
Hawthorne
took him at the social “perfectionism” formulated by the French, especially as
it affected women. His writing about puritan hypocrisies also demonstrates the
toll on women, such as faith in “young Goodman Brown”. In light of his habit of
elevating his female charters, we should note that Hawthorne’s audience, like
that of most novelists, was largely female, and so were many of his
competitors.
·
Hawthorne’s
“Young Goodman Brown”, we can compare his assessment of such public concerns as
social reform with popular dark reform writers. He writes gothic fiction,
“Exemplify the post-gothic, obsessed by themes like fruitless quests, nagging
guilt, crime, perversity, and so forth,” but they would also employ
conventional “simplified pity, patriotic history, comforting angelic visions,
domestic bliss, and regenerating childhood purity”.
·
Hawthorne
seems to have developed an equation between writing and the devil’s work: “but
authors are always poor devils, and therefore Satan may take them,” he told his
mother. In his early tale “The Devil in Manuscript” it is also shows devil
spirit or evil thinks.Reader be note how the devil, seems like the smartest
person in the story and has all the best lines, indeed he furnishes a critique
of society that sounds right on the marks more on his in a moment.
·
Hawthorne
normally writes about the history and supernatural aliments in the book. His
books are very bulky that’s why the reader cannot like to read this type of
bulky. And we found it is also costly so, all people cannot able to buy and
read the book. Sometime in the book we found socialism and social matters young
people don’t like to this entire thing to read there is the use of high
language in his work of art.
·
People
generally like to read slim and short book and some entertainment in book. In
the time of Hawthorne there were no good publication and not advertisement of
any kind of thing, so how Hawthorne publish his book and how to market it.
v Chetan Bhagat & His Marketing
·
Now a days
Chetan Bhagat is very famous English writer in India. Chetan Bhagat is a
student of marketing; he knows how to sell his work in a smart way. He knows
that what type of novel reader wants to read? First I would like to clarify
that Chetan Bhagat is note write novel but he write novella and obviously
people don’t like to read long and bulky book. In this time people haven’t time
to read bulky book so they would like to read very short novel with good
content, some interesting thing which represent reality of life.
·
Now in this
day people don’t like to read for so long time and Chetan Bhagat’s novels are
easy to finish just in 8or10 hours. A person can read his book when traveling
in a long journey. Chetan Bhagat’s novel is very famous not only it is very
short and full of entertainment but also of good marketing and advertisement of
the work. He also uses very simple English language, and his sentence is very
simple, we easily understand the meaning and the contexts of the sentence.
·
The readers
always like to read which is true of life. Chetan Bhagat also talks about the
burning issues of that time. People don’t like to read the story which is full
of fantasies and imagination. A person can find himself in his book.
·
In his
novel “Five points …” he writes about the dark side of IIT. One who is not from
IIT but suffering from the same situation as the character of the book was
suffering from the same situation. “Five point…” is not only the dark side of
IIT but also it is reality of life, as Chetan Bhagat mentioned in his one
interview,
·
“I think
Five Point.. Is not only explores the dark side. But also the bright side
therefore every facing pressure, another one succeeds. If someone finds the
situation stressful students, another one finds it funny. Thus I’d like to
think it is a more balanced approach. But yes, it is not just praise filled
work about IIT, it is more real and real life does not work that way.”
·
The central
theme of the novel is youth. Chetan Bhagat mostly writes about youth, because
he knows that now days what type of book youth like to read. And everybody
wants to found their self in the book. He also talks about problem of youth and
how old people look towards youth? That is described in his novel.
·
First the
he also gives attractive title of the novel; the title of his novels attracts
the reader as the title of the novel “3”- ‘Three Mistakes of my life’. As he
said about title that, there are so many links to the number-3 that it becomes
the obvious choice for the name. Recently he publishes book named “Half Girl
Friend”. “One night at Cole center” in this novel a character named Priyanka
gives answer to her mother, is liked by many young people.
·
The reader
always likes to read which is true to life and also burning issue and problem
of particular age. Now day’s people think scientifically, they don’t like to
read the story which is taken from history, a story which is full of fantasies
and imagination. We found Chetan Bhagat’s books are scientific way, not a story
of imagination.People wants read book for relaxation. His book is gives
entertainment. As Chetan Bhagat himself says in his one interview,
“Entertainment is always first”
·
Chetan
Bhagat has good selling power and also he knows about how do marketing of book.
Bestselling author Chetan Bhagat canto says entertainment is get priority in
his novels. Chetan Bhagat is also famous for one lined quotations in his
novels. It is true that people don’t like to read that kind of long
inspirational message in the novel. But if this inspirational massage given in
to few words simplicity, obviously it becomes more effective then long one.
·
In
Bollywood there are some movies, which are based on Chetan Bhagat’s novel, like
“3idiots”, “Kaypoche” and “Hello”. All moves are also famous and popular.Chetan
Bhagat other idea regarding marketing, that as he had uploaded a status in one
social site is “ Izzetrakhlena” it is one of the art of good marketing.
·
He is
promoting his book in this way. For his marketing style I found one Gujarati
proverb , “Bole tenaborvechay”. He constantly started marketing of book; he
gives many interviews and visited many people, some time he gives video
advertisement of the book. Which Chetan had already done when his book “Half Girl
Friend" is published.
·
He shows
promotional video regarding the book. Some time he gives interviews and gives
the answer of people’s question regarding book, and some time make it as an
issue among the people. That’s why some people who don’t read the book they
also read the book, becausethey wants to read and knows about the issue of the
book.
·
In this way
he is not only marketing his books but there is the potentiality in his writing
but he is just using a new method to promote his work nothing else and at last
Chetan Bhagat deserves popularity as the most leading writer of India.
·
In short
Chetan Bhagat in his writing there is no complex sentences and heavy language
used by him. Reader does not need dictionary to read his book. Once he said for his simple writing “The
style of my writing which is naturally comes to me, which is in alight hearted
manner with some dark themes in the back ground I cannot write any other way”.
v Conclusion
·
After
reading this entire thing we can conclude that in the comparison of both
writers, we come to know that what type of book reader wants to read. Chetan
Bhagat is very famous among the people through his writing style. He write very
short book, in his book we not found high morality, we found in one sentence he
write or give some message, his book is written in simple language. He has also
good marketing skill. Whereas Hawthorn write bulky book, full of moral messages
and his books are very costly and not easily available in market, so how people
can read the book. That’s why Chetan Bhagat is famous in India.
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